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Times OOH wins ad rights inside 16 DMRC stations on Central Secretariat-Badarpur line

Times OOH wins ad rights inside 16 DMRC stations on Central Secretariat-Badarpur line

Author | Pallavi Goorha Kashyup | Wednesday, Sep 08,2010 7:49 AM

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Times OOH wins ad rights inside 16 DMRC stations on Central Secretariat-Badarpur line

Times OOH has won the bid for exclusive ad rights inside 16 stations on the Delhi Metro Rail Corporation (DMRC) Central Secretariat-Badarpur line. These include 12 elevated stations and four underground stations.

Times OOH will have ad rights on the 36,418 sq. ft space across the 16 stations for a period of five years. The key stations in this stretch are Central Secretariat, Khan Market, Jawahar Lal Nehru Stadium, Lajpat Nagar, Mool Chand, Nehru Place, East of Kailash, Mohan Estate, Jasola and Badarpur. The premium value of these media properties stems from the fact that this line passes through posh residential colonies and busy commercial centres in south Delhi.

Commenting on the win, Sunder Hemrajani, Managing Director, Times OOH, said, “We are really happy about this win on the premium DMRC line, both from the short term and long term perspective. These stations would command high premium value in the run-up to the Commonwealth Games in Delhi. The line falls near the Jawahar Lal Nehru Stadium, which will be the centre point of the Games. In the longer term, too, media properties inside these stations will continue to command premium value by virtue of their proximity to the posh areas.”

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