Top Story


Home >> Out-of-home >> Article

Times OOH seeks to make the most of the ‘austerity drive’

Font Size   16
Times OOH seeks to make the most of the ‘austerity drive’

The Government’s austerity drive is seeing a lot of VIPs taking to travelling by the country’s airlines instead of using private jets. In a bid to make the most of this austerity drive, Times OOH has conceptualised a campaign around it, which is currently running in Delhi and Mumbai airports. The campaign will continue for the next 15 days.

Speaking on the campaign, Sunder Hemrajani, Managing Director, Times OOH, said, “The concept behind the campaign is that there is lot of buzz around this austerity drive. In this new environment, a lot of VIPs, who used to earlier travel by private jets, are now travelling by normal airlines. The basic message behind the campaign is that because of this austerity drive, advertising is getting exposure to all VIPs.”


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign