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Times OOH seeks to make the most of the ‘austerity drive’

Times OOH seeks to make the most of the ‘austerity drive’

Author | Pallavi Goorha Kashyup | Wednesday, Sep 23,2009 7:45 AM

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Times OOH seeks to make the most of the ‘austerity drive’

The Government’s austerity drive is seeing a lot of VIPs taking to travelling by the country’s airlines instead of using private jets. In a bid to make the most of this austerity drive, Times OOH has conceptualised a campaign around it, which is currently running in Delhi and Mumbai airports. The campaign will continue for the next 15 days.

Speaking on the campaign, Sunder Hemrajani, Managing Director, Times OOH, said, “The concept behind the campaign is that there is lot of buzz around this austerity drive. In this new environment, a lot of VIPs, who used to earlier travel by private jets, are now travelling by normal airlines. The basic message behind the campaign is that because of this austerity drive, advertising is getting exposure to all VIPs.”

Tags: e4m

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