Taping into the opportunity offered by the Delhi NCR’s DND Flyway for innovative OOH solutions, Times OOH has conceptualised the latest campaign for Tata Indicom Walky. A 3D replica of the Walky phone has been placed on a unipole, which is illuminated at night. Similar replica was earlier placed on Bhairon Marg (near ITO) in Delhi.
Elaborating on the campaign, Jayesh Yagnik, DGM, MOMS Outdoor Media Solutions, said, “OOH today offers the most exciting opportunities to convey a brand message as compared to any other media. We at MOMS always try to give our brands a distinct look suitable to the product or service. The DND Flyway was an obvious choice for the next leg of the Tata Indicom Walky campaign as it caters to an upscale, tech-savvy audience that would identify with the various services offered by the product. The strategic location of the innovation as well as the concept has made this one of the most talked about innovations. A very high recall of brands at the DND Flyway also makes it the perfect choice to stage such an iconic innovation.”
Hemanth Shah, Revenue Head, Times OOH, pointed out, “The DND Flyway is increasingly becoming a favoured destination for innovative OOH solutions. It offers access to a young, upmarket audience with high purchasing power. We are proud to partner Tata Indicom and MOMS on this exciting campaign. We have the best team to take on and turn around innovations in quick time and examples like these only reiterate the value that we add.”