Times OOH, a trademark of Times Innovative Media Ltd (TIML), has donned a new look. The management has felt that the need for a new visual identity emerges from vision for an aggressive growth trajectory being charted out. TIML is a 100 per cent subsidiary of Entertainment Network India Ltd (ENIL).
“The emergence of newer sites, increasing investments and better display quality, are going to spell a golden period for the OOH media sector as a whole. The thrust on heavy infrastructure development has invariably given rise to premium advertising opportunities such as airports, metro rails and retail malls. With the new identity and planned initiatives, we are confident of achieving new milestones for Times OOH,” observed A P Parigi, MD, ENIL.
Recently, the Board of Directors of TIML approved capital raising of up to Rs 500 crore in the OOH medium. Industry experts peg that the Indian outdoor advertising space is set to witness a growth of 17 per cent CAGR over 2006-11, to Rs 21 billion.
An official communiqué stated that in an environment when OOH sites in India were predominantly owned or operated by small, local players, and are typically directly marketed by them to advertisers and advertising agencies, Times OOH stands out as a marked contrast.