Top Story


Home >> Out-of-home >> Article

Times OOH brings in the ‘3 Idiots’ for Reliance Life Insurance campaign

Font Size   16
Times OOH brings in the ‘3 Idiots’ for Reliance Life Insurance campaign

Aamir Khan has delivered yet another hit with his ‘3 Idiots’. Times OOH has conceptualised a campaign involving the movie for Reliance Life Insurance, which can currently be seen on Patel Bridge in Mumbai.

Elaborating on the campaign, Sunder Hemrajani, Managing Director, Times Innovative Media Ltd, said, “‘Jab Reliance Life Insurance hain saath, all is well’ – this is the message behind the campaign. We are doing this innovative campaign by leveraging the movie ‘3 Idiots’ and it forms the core proposition for the insurance brand.”

He further said, “It’s a week-long campaign and for the first time a movie-led promotion can be seen on Patel Bridge. The reason we have used Patel Bridge is because it is the best media vehicle that competes with print and non-print vehicles and generates high awareness. Mostly clients use Patel Bridge to advertise new programme launches and IPO launches.”


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign