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There is a need for an equivalent of TAM for OOH: Ritesh Ghoshal

There is a need for an equivalent of TAM for OOH: Ritesh Ghoshal

Author | Priyanka Nair | Thursday, Oct 10,2013 8:01 AM

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There is a need for an equivalent of TAM for OOH: Ritesh Ghoshal

Measurability of impact, a unified currency for value & control of execution are challenges that the outdoor industry needs to find solutions to, says the Head of Brand Marketing at Tata Docomo  More

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