The Social Street has won the outdoor advertising duties for a wide range of Star India’s entertainment channel portfolio. The account win will see the agency manage all OOH activities across channels including Hindi GEC Life OK, Hindi movie channel Star Gold, Hindi music and youth Channel V, English movie channel Star Movies, English GEC Star World, Bengali GEC Star Jalsha, Marathi GEC Star Pravah, and a host of other regional channels along with network’s digital and mobile entertainment platform, Hotstar.
Post a multi-agency pitch, one of India’s leading media conglomerates, Star India entrusted The Social Street with its outdoor media mandate for the entertainment bouquet across India.
Mandeep Malhotra, CEO and Co-Founder, The Social Street, says, “We’re incredibly delighted to partner with Star India for their outdoor media endeavours. It is an iconic brand business to co-create with, and will only strengthen our burgeoning OOH portfolio. Personally, I am thrilled and looking forward to working with one of my favourite clients once again.”