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The Mumbai Festival 2008 ropes in OOH Media as exclusive out-of-home partner

11-January-2008
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The Mumbai Festival 2008 ropes in OOH Media as exclusive out-of-home partner

Out of Home Media (India) Pvt. Ltd has tied up with The Mumbai Festival (TMF) 2008 as its exclusive out-of-home TV partner. The association brings light to the fact that besides the usual marketing activities, OOH Media has adopted the strategy of brand building by associating with prestigious events and properties like TMF 2008. From January 17-February 3, the festival comprises an array of musical, dance, cultural, sports and art events, including the Mumbai Marathon.

The first-of-its-kind in the OOH TV media domain, this partnership comprises OOH Media’s support in terms of promoting TMF 2008 on its 900-plus screens in Mumbai alone, at premier locations like malls, multiplexes, residential societies, corporate parks, bookstores, restaurants, etc. Due to its strong presence in other cities as well, OOH Media will promote TMF 2008 in key cities like Pune, Delhi, Ahmedabad at select relevant locations. Besides the on-air support, OOH Media is planning to cover select events and package it as promotional content in the later weeks of the festival.

According to Sudhir Sawant, Convenor, The Mumbai Festival 2008, “It is the Mumbai Festival’s aim to reach out to everyone. And the OOH partnership will be of invaluable help in this quest.”

Ishan Raina, CEO, OOH Media, added, “We are proud and happy to be associate with TMF 2008. TMF is one of the most prestigious cultural and community based events, which encompasses the entire city and her spirit. We can reach out to over 4 million Mumbaikars per week through our screens at location where they work, shop or go for leisure.”

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