Top Story

e4m_logo.png

Home >> Out-of-home >> Article

The ‘ooh factor’ reflects in OOH Conference

26-February-2011
Font Size   16
Share
The ‘ooh factor’ reflects in OOH Conference

The e4m & n2m OOH 2011 Conference on Outdoor Advertising & Digital Signage saw global and Indian experts discussing the next stage of growth. Held in Delhi on February 25, the Conference witnessed engaging debates, presentations and Q&As on various issues pertaining to the Indian OOH industry.

Global perspective was presented by Steve Ridley, Global CEO, Kinetic Worldwide, and Tom Green, President, Life Pattern Digital.

Delivering the keynote address, Steve Ridley shared his views on the global outlook for the outdoor media in 2011 and emphasised on the need for research-based data for the betterment of the industry. The session was chaired by Sunder Hemrajani, MD, Times OOH.

Carrying forward the insightful observations, a lively round of discussions was seen in the session on ‘Challenges of Planning & Buying Outdoor Media in India’. Moderated by Sunandan B Chaudhury, Managing Partner, Right Talent Consultants, the speakers included Amit Tiwari, Country Head, Media, Philips India; Haresh Nayak, MD, Posterscope India; Hemanth Shah, President, OOH Media initiatives, Lintas Media; Nabendu Bhattacharyya, MD, Milestone Brandcom; Pawan Bansal, CEO, Jagran Engage and Sam Balsara, CMD, Madison World. The discussions centered on the various challenges of planning and buying outdoor media in India as also various aspects of measurement problems for the industry.

Tom Green, with his enlightening viewpoints, described how digital signage work could be made to work for a brand. He cited several examples and shared the global perspective with the eminent gathering. Chairperson for this session was Ishan Raina, CEO, OOH Media.

The Conference concluded with a discussion on the future of OOH industry with the new technology and innovations in the session titled ‘Innovation & Technology: The Future of OOH’. Moderator for the session was Ashish Bhasin, Chairman-India & CEO South East Asia, Aegis Media. The panelists included, Indrajit Sen, CEO, Laqshya Outdoor; Madhuri Sapru, WIC, Encyclomedia; Pramod Bhandula, MD, JCDecaux India; Rajan Mehta, CEO, LiveMedia; and Suresh Narsimha, CEO, TeliBrahma.

The OOH 2011 Conference was sponsored by US Advertising, while Advert Group was the associate sponsor. Print partner for the Conference was Business Standard, while Stylekandy was the style partner.

(Full coverage of the OOH 2011 Conference will be carried on the website on Monday, February 28, 2011.)
 

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking