The ‘ooh factor’ reflects in OOH Conference

The ‘ooh factor’ reflects in OOH Conference

Author | Nitin Pandey | Saturday, Feb 26,2011 7:08 AM

The ‘ooh factor’ reflects in OOH Conference

The e4m & n2m OOH 2011 Conference on Outdoor Advertising & Digital Signage saw global and Indian experts discussing the next stage of growth. Held in Delhi on February 25, the Conference witnessed engaging debates, presentations and Q&As on various issues pertaining to the Indian OOH industry.

Global perspective was presented by Steve Ridley, Global CEO, Kinetic Worldwide, and Tom Green, President, Life Pattern Digital.

Delivering the keynote address, Steve Ridley shared his views on the global outlook for the outdoor media in 2011 and emphasised on the need for research-based data for the betterment of the industry. The session was chaired by Sunder Hemrajani, MD, Times OOH.

Carrying forward the insightful observations, a lively round of discussions was seen in the session on ‘Challenges of Planning & Buying Outdoor Media in India’. Moderated by Sunandan B Chaudhury, Managing Partner, Right Talent Consultants, the speakers included Amit Tiwari, Country Head, Media, Philips India; Haresh Nayak, MD, Posterscope India; Hemanth Shah, President, OOH Media initiatives, Lintas Media; Nabendu Bhattacharyya, MD, Milestone Brandcom; Pawan Bansal, CEO, Jagran Engage and Sam Balsara, CMD, Madison World. The discussions centered on the various challenges of planning and buying outdoor media in India as also various aspects of measurement problems for the industry.

Tom Green, with his enlightening viewpoints, described how digital signage work could be made to work for a brand. He cited several examples and shared the global perspective with the eminent gathering. Chairperson for this session was Ishan Raina, CEO, OOH Media.

The Conference concluded with a discussion on the future of OOH industry with the new technology and innovations in the session titled ‘Innovation & Technology: The Future of OOH’. Moderator for the session was Ashish Bhasin, Chairman-India & CEO South East Asia, Aegis Media. The panelists included, Indrajit Sen, CEO, Laqshya Outdoor; Madhuri Sapru, WIC, Encyclomedia; Pramod Bhandula, MD, JCDecaux India; Rajan Mehta, CEO, LiveMedia; and Suresh Narsimha, CEO, TeliBrahma.

The OOH 2011 Conference was sponsored by US Advertising, while Advert Group was the associate sponsor. Print partner for the Conference was Business Standard, while Stylekandy was the style partner.

(Full coverage of the OOH 2011 Conference will be carried on the website on Monday, February 28, 2011.)

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