Size does matter, especially in out-of-home campaigns. TDI Media Services has set up life-size cut-outs of actor Hrithik Roshan along with innovatively-designed stalls at Delhi and Bangalore airports as part of its OOH campaign for Acer laptops. The objective is to give higher visibility to Acer laptops and appeal to the end consumers.
Elaborating on the campaign, Gautam Chadha, Country Head, TDI Media Services, said, “The idea behind the campaign has been to ensure that the newly-launched range of Acer notebooks are presented among the right target audience and also give a chance to the consumers to touch and feel the product.”
He further said, “The campaign duration is for four weeks. The activity is being executed at Delhi and Bangalore Airports. We had presented a few ideas, which the client liked and accordingly gave us the go-ahead to execute the plan.”
TDI Media Services is stated to be one of the largest networked OOH agencies in the country with 21 offices nationwide and a client portfolio that includes Condè Nast, Beam Global, ING Vysya Bank, Puma Sports India, and SAB TV, among others.