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TODAY´S NEWS

TDI International bags ad rights for DLF’s shopping malls

TDI International bags ad rights for DLF’s shopping malls

Author | Pallavi Goorha | Monday, Jan 19,2009 6:42 AM

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TDI International bags ad rights for DLF’s shopping malls

TDI International India Ltd has secured the advertising rights for shopping malls of real estate major DLF, which include up-market properties in Delhi such as Emporio, DLF Saket, DLF Vasant Kunj and The Hub.

It is reliably learnt that one of the important criteria that weighed heavily in favour of TDI International was the prerequisite of the owners, DLF Commercial Developers Ltd, for “par excellent quality of innovative displays akin with international standards”.

Commenting on the win, Vikas Bhambri, Vice-President - Sales and Marketing, TDI International India, said, “With this successful induction, TDI International India Ltd intends to reach out to the up-market luxury brands that had hitherto restricted their presence to five/ seven star hotels only. The company is waiting to introduce the most eye catching signages at these locations, designed to totally overhaul and make mall media a big hit in India.”

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