DLF Emporio Mall has brought together TDI International India Ltd, Samsung and Scala, touted as the world’s largest digital signage technology provider, to deliver, what it claims, an experience that has never been brought to Indian malls before – visually breathtaking digital signage.
The advertising experience starts even before one enters the mall with a giant outdoor LED wall. Visitors who step into the main entrance are immediately greeted by two eye catching matrix of 9-screen video walls measuring 17 x 3.5 feet each, which for the first time showcase unique and innovative advertising options for the OOH industry for the A++ segment of the market. To top this, another 18 46” Samsung LED full HD screens in portrait orientation in different locations within the mall bring visual technology to a whole new level.
The other interesting features available to the clients are that they can upload their advertising content sitting at their offices, with an option to change as and when they like. The technology used by TDI enables clients to log in to the network using a web browser, manage their own media items, approve content before being published and view playback audit reports.
A 5-minute clip has been up loaded on YouTube as well to give an idea of what’s on offer. One needs to search for DLF Emporio Mall Advertising.