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TDI adds Jindal Steel OOH biz to its kitty

TDI adds Jindal Steel OOH biz to its kitty

Author | exchange4media News Service | Friday, Sep 16,2011 12:52 PM

TDI adds Jindal Steel OOH biz to its kitty

TDI International India Pvt Ltd has added Jindal Steel & Power Ltd (JSPL), one of India’s major steel producers with significant presence in mining, power generation and infrastructure, to its roster of clients. JSPL, in its endeavour to expand its brand’s image across the country and to ensure its vast reachability, has entrusted the task to TDI using their most premium display sites and the state-of-art techniques for OOH and airport ads.
For the purpose, TDI has selected the airports of Chennai, Ahmedabad, Pune, Kolkata, Delhi, Mumbai, Nagpur, Hyderabad, Lucknow and Chandigarh. This widespread presence of the brand at most of the popular Indian airports is to ensure the desired maximum impact as travelers spend a lot of time waiting at the airports – a factor known as ‘Dwell Time’.  


Trivision Display at Kolkata Airport


Trivision Display at Nagpur Airport

To popularise JSPL’s image across the country through outdoor promotion campaigns, TDI is using back-lit and front-lit translites, non-lit and tri visions, all in extraordinary large formats.

Arun Arora, Senior Vice President (Corporate Communications), JSPL, said, “We have implemented the campaign to let people know about Jindal Steel & Power Ltd and our vast portfolio that caters to the varied customer needs in the Steel market. The campaign has been executed at various important airports countrywide through TDI International India. The impact of campaign that is rich and effective is already evident through the beautiful TDI displays across the Airports & OOH Media.”

On winning the business, Hiyav Bajaj, Director, TDI International India Pvt Ltd, said, “Our latest association with Jindal Steel & Power Ltd for the various OOH advertising campaigns is a matter of great professional satisfaction and quite an asset for the entire TDI team. As a company philosophy, we always implement client specific, tailor made campaigns that ensure best value for ad spend.”

“It has been one of the most rewarding experiences to have executed some innovative OOH and airport campaigns for one of our esteemed clients – Jindal Steel & Power Ltd, one of the Fab 50 Companies by Forbes Asia for 2009 and 2010. We are using a unique innovative media mix that emphasises on well selected locations and large formats to create a richer impact about the client,” added Sanjay Sharma, Global Head, TDI International India Pvt Ltd.

JSPL is one of India’s major steel producers with a significant presence in sectors such as Mining, Power Generation and Infrastructure. TDI International India is one of the leaders in various avenues of outdoor advertising solutions in India. They have tied up for various promotional campaigns for JSPL through outdoor and airport media throughout India.


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