Tata Teleservices (Maharashtra) Ltd (TTML) has called for an OOH pitch. The incumbent agencies for Tata Teleservices include MOMS, Laqshya Media and Square Circle Outdoors. It is learnt that besides the three incumbent agencies, Clear Channel Aaren Initiative, and Mudra MAX-OOH are among those vying for the business.
Senior sources close to the development have confirmed the news and pegged the account size at upwards of Rs 100 crore. However, neither the agency nor the client was available for comments at time of filing the report.
The agencies taking part in the pitch have been asked to present an RFP (request for proposal). An RFP concerns information on the OOH agency as to how many offices they have, years of experience in the field, and so on. Following this, the agencies will then be shortlisted for presentation.
Tata Teleservices had launched its mobile operations in January 2005 under the brand name Tata Indicom, and today enjoys a pan-India presence through existing operations in all of India’s 22 telecom circles. The company is also the market leader in the fixed wireless telephone market with its brand ‘Walky’. It has recently introduced the brand ‘Photon’ to provide a variety of options for wireless mobile broadband access.
Tata Teleservices entered into a strategic alliance with NTT Docomo of Japan in November 2008 to offer differentiated products and services under the Tata Docomo brand name. Tata Docomo has received a pan-India license to operate GSM telecom services and has also been allotted spectrum in 18 telecom circles.