Tata Manza is one of the most premier and successful brands in the Tata Motors brand portfolio. Taking the brand proposition a step further, Tata Motors is currently using the creative of ‘New Manza – The Club Sedan’ for its outdoor campaign to showcase three premium up-gradation to the car.
Percept Out of Home has executed the pan-India OOH campaign for Tata Manza.
Commenting on the campaign initiative, a spokesperson from Tata Motors said, “The campaign successfully conveys the Club class features in the new Tata Manza. The agency has been able to reach out to the appropriate target audience with good site selection and innovations. With the festive season at hand, the OOH campaign will inform the prospective buyers of the attractiveness of the Club Class Manza.”
Percept Out of Home launched a national outdoor campaign for Tata Manza. The campaign commenced on October 17, 2012 and will continue for a month. The campaign spans over 40 cities where car sales are high. Premium large format billboards, innovative airport media such as airport wall branding, FIDS and in-flight branding have been used to communicate the message to the target group of Males Sec AB (25 to 45 years).
Commenting on the campaign execution, Rajneesh Bahl, Business Head – Outdoor, Percept Out Of Home said, “Keeping in mind the campaign messaging of ‘3 premium up-gradation’, we have deployed a strategic distribution of the creative display to give all the three features a fair share of exposure. We have fashioned the OOH activity in a manner that does justice to the premium enhancements in the car, thereby amplifying the campaign intent.”