Top Story


Home >> Out-of-home >> Article

Tata Housing once again banks on OOH for latest project

Font Size   16
Tata Housing once again banks on OOH for latest project

Tata Housing has been one of the most active real estate brands that have occupied strategic OOH vehicles in the last one year in different markets. The Mumbai-based real estate developer recently announced its foray into Odisha with the launch of its residential complex project named Ariana in Shakarpur, Bhubaneshwar.

As a part of the pre-marketing activity, the brand has launched a strategic outdoor campaign. The six months campaign is executed on 10 strategic outdoor sites in twin cities of Bhubaneswar and Cuttack. The outdoor media used in the campaign are large formats ones such as gantries and billboards.

Commenting on the campaign initiative, Rajeeb Dash, Head – Marketing, Tata Housing said, “It has to be smart planning and smart buying when it comes to outdoor campaigns. According to me, the campaign is innovative in terms of the idea and clutter break through due to its positioning and execution. This innovative hoarding has provided reach to the brand and been able to create the hype in the market.”

“Outdoor is the media which can help to create instant buzz in the market. The hoarding creative idea is to decorate the gantry in such a way that it gives the feel that one is entering a township or home when he passes through the gantry. This has the linkage with the category – real estate and makes it aspirational,” added Dash.

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Though revenue from media operations grew by 10.6% yoy to Rs 760.8cr, the film production revenue declined by 18.0% yoy

At the inaugural one-on-one session between Aroon Purie, Chairman & Editor-in-chief of India Today Group and Anurag Batra, Chairman & Editor-in-chief BW Businessworld & Exchage4media Group, Purie spok...

At the 11th Indian Magazine Congress in New Delhi Rajdeep Sardesai, Consulting Editor, India Today, remembered the time when he used to work for Times of India