Top Story


Home >> Out-of-home >> Article

Tata Docomo builds one of the largest signages in the world

Font Size   16
Tata Docomo builds one of the largest signages in the world

Tata Docomo recently undertook a unique feat of creating one of the world’s largest signages displaying the company’s logo, shared an official release.

This structure is constructed on a hill side of the Pune – Mumbai Expressway, at the start of the Western Ghats near Khopoli village. The campaign is executed by Milestone Brandcom.

According to the company, this structure of Tata Docomo logo is one of the biggest signages in the world having a built-up area of 30,000 square feet (125 feet high and 234 feet wide). It is visible to the naked eye from a distance of 3.5 KM from all angles.

It took 64,800 man-hours, 60 people working in shifts for 12 hours every day over a period of 90 days to build this mammoth structure. It was constructed with approximately 120 tonnes of steel and it took 400 litres of paint to colour the structure.

Analogy to better understand the magnanimity of this structure: A banquet hall comfortably accommodating 1500 people or almost half the area of a football field or 10 lawn tennis courts or 50 cricket pitches or a parking of 375 cars can fit in this space.

Globally there are other very popular landmarks, like the famous Hollywood Hill Signage in California, which for years has remained one of the biggest and prominent hill signages of the world. This Hollywood signage is 45 feet tall and 350 feet wide and has almost attained cult stature. The ‘Paddy Power’ advert, a free-standing advertising board with 13,500 square feet area in Gloucestershire, England is another example.


Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016