Jatin Kapoor & Joban Sawhney (JKJS) have taken auto-rickshaws, as an out of home medium of advertising, very seriously. The Delhi-headquartered outdoor agency, which was set up in June 2009 by friends Jatin Kapoor and Joban Sawhney, has aggressively been pushing its ‘Ad it on Auto’ services.
Speaking further on the company, Jatin Kapoor, Director, JKJS, said, “Our creative minds explore the in and out of an auto to deliver innovative ways for publicising your brand. We only use best possible material on our autos – that are wear and tear-proof. The reason we started this company was that the MCD had allowed advertising on autos this year. We are en-cashing this opportunity, and the response has been good so far.”
Kapoor explained that the company had begun work with a few autos in Delhi roads five days back. He said that the move to other cities would be decided on the basis of the response in Delhi.
Joban Sawhney, Director, JKJS added, “A variety of creative options are delivered without hampering or changing the structure and making of the autos. Our autos are new and in good shape and condition.”
JKJS motto is ‘You connect with us – Your brand connects with the world’. The company provides with “innovative” ways for branding on auto rickshaws.