Top Story


Home >> Out-of-home >> Article

Taking auto advertising to a new scale: JKJS

Font Size   16
Taking auto advertising to a new scale: JKJS

Jatin Kapoor & Joban Sawhney (JKJS) have taken auto-rickshaws, as an out of home medium of advertising, very seriously. The Delhi-headquartered outdoor agency, which was set up in June 2009 by friends Jatin Kapoor and Joban Sawhney, has aggressively been pushing its ‘Ad it on Auto’ services.

Speaking further on the company, Jatin Kapoor, Director, JKJS, said, “Our creative minds explore the in and out of an auto to deliver innovative ways for publicising your brand. We only use best possible material on our autos – that are wear and tear-proof. The reason we started this company was that the MCD had allowed advertising on autos this year. We are en-cashing this opportunity, and the response has been good so far.”

Kapoor explained that the company had begun work with a few autos in Delhi roads five days back. He said that the move to other cities would be decided on the basis of the response in Delhi.

Joban Sawhney, Director, JKJS added, “A variety of creative options are delivered without hampering or changing the structure and making of the autos. Our autos are new and in good shape and condition.”

JKJS motto is ‘You connect with us – Your brand connects with the world’. The company provides with “innovative” ways for branding on auto rickshaws.


The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India