TAG Media Network, the specialist in-store television network, has entered into a strategic marketing tie-up with Future TV to form a dominant pan-India in-store television presence. The two networks, which will continue to be separately owned, will be at over 556 stores across Big Bazaar, Spencer’s, More, Pantaloon, Central, and Home Store locations.
Announcing this agreement, Dan Ginsburg, CEO, TAG, said, “We are pleased to share a strong association with India’s dominant modern trade organisation, The Future Group. Through this association, TAG will be responsible for marketing the combined network, and will provide input on operations, programming, and quality control. This will prove beneficial not only to all the advertisers, but also to the Future Group and TAG, with our expertise in a seamless, cost-effective and dominant network in the industry.”
Commenting on this tie-up, Sandip Tarkas, President - Customer Strategy, Future Group, said, “Our intention is to have a dominant position in every vertical that we are present in – be it in retail or in media. Digital TV in retail stores is an area that we want to dominate. This is the medium that is best suited for last inch conversion for brands – the distance between a brand’s spend and the consumers’ spends are minimum here. Adding TAG’s expertise in the in-store television segment will benefit the Future Group and our customers as a whole. Together, we have almost total run of the retail television market. I believe this is a true win-win alliance.”
PR Satheesh, COO, TAG Media, added here, “This alliance will help advertisers reach the majority of Indian modern trade customers in a cost effective manner. We have created a dominant network in this trade.”
In-store television is a rapidly growing field across the globe, fueled by the growth in modern trade and fragmentation of the media market. Studies in India have shown that 73 per cent of consumers are receptive to advertising messages in-store, and that modern trade shoppers are predominantly upscale, SEC A & B.
Nikhil Sheth, National Sales Director, Future Media, stated, “This tie-up provides advertisers a great opportunity to reach out to the vast diaspora of consumers at the point of purchase across the country. This will result in great ROI for advertisers, as between TAG and FMIL, we reach out to the majority of people who visit modern retail outlets in India. Now, clients can look at this medium ever more seriously and allocate a fair share of their budgets towards the same.”