Subhiksha and vJive Networks have announced their tieup to install audio-visual banners across all the Subhiksha stores in the country. vJive Networks claims this to be the country’s single largest digital signage deployment at over 650 stores spread across 30 cities.
Rajesh Jog, CEO, vJive Networks, elaborated, “We are extremely delighted and privileged to be associated with a highly motivated and fast growing retail chain such as Subhiksha.”
Commenting on the alliance, Mohit Khattar, President-Marketing, Subhiksha, said, “Our association with vJive is in keeping with our sustained effort to offer better value to our customers. Through this association and with the help of cutting edge technology, we will offer relevant and engaging point-of-sale content to our customers and enable them to make more informed choices.”
vJive’s internet based OOH media streaming engine will transport advertorial content in real time to the digital screens across stores. Implementation for the 650 active stores will be carried out in two phases, after which, additional stores will be covered in later stages.