Top Story

e4m_logo.png

Home >> Out-of-home >> Article

Subhiksha signs up vJive Networks for OOH media solutions

21-March-2007
Font Size   16
Share
Subhiksha signs up vJive Networks for OOH media solutions

Subhiksha and vJive Networks have announced their tieup to install audio-visual banners across all the Subhiksha stores in the country. vJive Networks claims this to be the country’s single largest digital signage deployment at over 650 stores spread across 30 cities.

Rajesh Jog, CEO, vJive Networks, elaborated, “We are extremely delighted and privileged to be associated with a highly motivated and fast growing retail chain such as Subhiksha.”

Commenting on the alliance, Mohit Khattar, President-Marketing, Subhiksha, said, “Our association with vJive is in keeping with our sustained effort to offer better value to our customers. Through this association and with the help of cutting edge technology, we will offer relevant and engaging point-of-sale content to our customers and enable them to make more informed choices.”

vJive’s internet based OOH media streaming engine will transport advertorial content in real time to the digital screens across stores. Implementation for the 650 active stores will be carried out in two phases, after which, additional stores will be covered in later stages.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

There was reportedly an altercation between the two in Bodhjung Nagar, Tripura

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017