Top Story

e4m_logo.png

Home >> Out-of-home >> Article

Street Talk appoints new talent to revamp its marketing strategy

24-December-2015
Font Size   16
Share
Street Talk appoints new talent to revamp its marketing strategy

In a significant move, Rajat Sikder, Vipul Mehta, Sumanth Mutt and Hardeep Singh, considered  amongst some of the best talents available in the OOH space, have joined Street Talk. Sikder joins as Senior VP, while Mehta, Mutt and Singh join as VPs.

Commenting on this decision, Shripad Ashtekar, Director, Street Talk said "Our vision is to make a team of professionals with a sense of ownership and utmost integrity and I am confident of these qualities in our new friends, who surely will fast track the growth of Street Talk.”

Dipankar Chatterjee, Director, Street Talk, added "As we scale to bigger heights, the new appointments, will pave the way for Street Talk to enhance its offerings and benefit clients." 

Speaking about his new move, Rajat Sikdar said, “What interested me was Street Talk’s long term business vision and adding to it my experience of working with varied clients and their projects, will give a head start to an inspiring journey.” Sikder is a Post Graduate in Business Administration and has 20 years of vast experience with organizations like, Godrej GE Appliances, ESPN Star Sports, ICICI Bank, Selvel Media, Zenith OOH and Posterscope.

Mehta comes in with a 17 year’s experience of working with organizations such as Luxor, Parker, Coca Cola, Ads Advertising, Serve & Volley and Posterscope. He feels that “Discussions with Street Talk made me realize that their ideas had a promise for a refreshing change and this was the kind of platform I was looking at to experiment and implement my learning’s in the business of communication.”

Commenting on the opportunity, Sumanth Mutt added, “Just when life in OOH was becoming so monotonous and everyone was beginning to look, feel and sound alike, Street Talk came across as the promising child of the new generation of OOH companies who are kindling a new way of thinking and doing.” Mutt, a Masters in systems and marketing, has a rich experience of 14 years with companies like Madison, Lintas and Posterscope.

Hardeep Singh, an IT engineer with a Master’s Degree in Business Administration has more than 10 years of experience with organizations such as TOI, Reliance Broadcast and Posterscope, says, “I am proud to be associated with a progressive agency like Street Talk that believes in putting customers first and building relationships, which has been one of the key mantras for me as well".

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016