StarSight India, the out-of-home media solutions unit of Starcom MediaVest Group, has announced that it will be re-christened and re-branded as Navia Asia.
The agency, which was launched in June 2004, now has 20 offices across India and a talent base of 30. Its clients include Aircel, Bharatmatrimony.com, ING Vysya Life Insurance, Reliance Telecom, Singapore Tourism and Western Union.
Sanjay Shah, Chief Executive Officer, StarSight India, said, “We have had a good run over in the last three years, managing the OOH needs of Starcom’s clients, as well as independent OOH clients. Building the Starcom legacy of planning before investment, transparency, and people orientation, we are really proud to have built what started with a team of four into a strong, vibrant and growing organisation. The StarSight name helped us establish ourselves rapidly, but the new name reflects our vision better and will add new life to the operation and will be useful in accelerating our growth.”
Ravi Kiran, CEO-South Asia and CEO-Specialist Solutions, Asia, Starcom MediaVest Group, added, “It goes to the credit of Sanjay and the robust organisation he has built, that what started as an experiment in two markets is being expanded proudly into the rest of Asia. As the unit enters a phase of aggressive differentiation, I congratulate Sanjay and am really happy that the unit is adopting a new name that signifies direction and positivism.”
The StarSight brand, so far in use in India and Philippines, will fully evolve into Navia over the next few weeks. All other relevant markets in Asia, starting with Indonesia, will launch the solution under the new name.
The word Navia is derived from the word ‘navigation’ and also from the name of a river in Spain, a Vietnamese-American actress, and a Chilean football striker. The logo and graphics have been designed by Starcom MediaVest Group’s retail branding unit called Enhance India.