Top Story

e4m_logo.png

Home >> Out-of-home >> Article

Star Plus’ ‘Veera’ creates OOH buzz in Mum & Del

01-November-2012
Font Size   16
Share
Star Plus’ ‘Veera’ creates OOH buzz in Mum & Del

Star Plus’s latest show ‘Veera – Ek Anokhi Ma’, which went on air early this week, has used the outdoor medium extensively, as part of its marketing initiatives. The campaign is currently active in Mumbai and Delhi.

The 10-day campaign has been executed by DDB MudraMax in both the cities. Pure Media has helped in execution of the campaign in Delhi outdoor.

The channel has used traditional outdoor, transit media in the form of bus panels and at metro stations as well as properties within and outside trade and media agencies.

Commenting on the campaign objective Nikhil Madhok, Senior Vice President – Marketing, Star Plus said, “Veera showcases a unique relationship where the brother almost becomes a parent to his sister. From a marketing point of view, our communication thought was very strong where we have highlighted this uniqueness and made him into his sister’s ‘Anokhi Maa’. We wanted our creative to generate curiosity and buzz among viewers about the show; it seems to have captured eyeballs and generated positive reviews.”

The channel is also looking to roll out few below the line activities in the coming days.

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends