Top Story

e4m_logo.png

Home >> Out-of-home >> Article

Stage set for 3rd edition of OOH Conference and Awards

22-March-2013
Font Size   16
Share
Stage set for 3rd edition of OOH Conference and Awards

The much-awaited OOH Conference and Awards, an exchange4media initiative, is all set to roll out today at the Leela Kempinski in Gurgaon.

The conference, themed ‘M3 Media Marketing Monitoring’, will have media and marketing experts discuss how the OOH industry can prepare and combat in uncertain economies. Topics such as can outdoor be centre-stage for media, what check-points are needed to grab the spotlight, are brands content with the array of outdoor solutions, identifying lacunae and addressing the gaps, OOH media monitoring and measurement, integrating measurement and monitoring with brand salience, and so on, will be discussed and debated.

Abraham Koshy, Professor of Marketing, IIM Ahmedabad; Adam Hyslop, Regional Planning Director, Kinetic Worldwide; Alok Bharadwaj, Executive Vice President, Canon India; Amitesh Rao, Director Brand and Media, MTS India; Ajay Kakar Chief Marketing Officer – Financial Services Aditya Birla Group; Hanneli Slabber, Country Head, South African Tourism; Harjaap Singh Mann, Founder and Managing Director, Proof of Performance Data Services; Ishan Raina, CEO, OOH India Media; Nabendu Bhattacharyya, Founder and Managing Director, Milestone Brandcom; Noomi Mehta, Chairman and MD, Selvel One Group; Pramod Kumar Bhandula, Managing Director, JCDecaux; Pratap Bose, COO, DDB Mudra Group; Rajan Mehta, Founder, Live Media; Rajul Kulshreshtha, Founder Member, xposure; Ritesh Bhatnagar, Head – Brand Strategy & Communication, Aircel; Satish Singh, President, Laqshya Media; Shaswati Saradar, Director General, MRUC; Shripad Kulkarni, Chief Executive Officer, Allied Media; Sudeep Narayan, Marketing and PR Director, Volvo Auto India; Sumeet Pahwa, General Manager – Marketing, Tata Docomo; Sunder Hemrajani, Managing Director, Times OOH; Suresh Balakrishna ,CEO, Lintas Initiative; Smita Jha Leader, Entertainment & Media Practice, PwC India, Vishakha Singh Executive Director, Aurora Comm and Vineet Trakroo, Vice President Marketing, Usha International will speak at the conference.

The conference will be followed by a glittering Awards ceremony, wherein the best and most innovative OOH works will be honoured.

The jury for the Awards was chaired by Harit Nagpal, Managing Director and CEO, Tata Sky.

The other members on the jury panel were Abhra Rajib Banerjee, Executive Business Head, Century Plyboards; Alok Bharadwaj, Executive Vice President, Canon India; Amitesh Rao, Director Brand and Media, MTS India; Bharat Dhuppar, CMO, Omkar Realtors and Developers; Karan Kumar, Marketing Manager, Education and Stationery Products Business (ESPB), ITC; Madhumita Dutta, Chief Marketing, Pantaloons, Planet Sports and Converse; Nalin Kapoor, Senior GM and Group Head – Marketing, Hyundai Motor India; Pratik Mazumder, CMO, Yatra; Pravin Kulkarnii, GM – Marketing, Parle Products; Rajiv Kumar Vij, Managing Director and CEO, Carzonrent India; Rafiq Gangjee, VP, Marketing and Communications, Yashraj Films; Shaswati Saradar, Director General, MRUC; Shubhodip Pal, Chief Marketing Officer, Micromax; and Sudeep Narayan, Marketing and PR Director, Volvo Auto India.

Also, for the first time, an advisory board was set up that had OOH industry leaders who shared their views on the processes of the property.

From over 400 entries received for the Awards, 108 nominees have been shortlisted so far. Watch this space to know who made it to the winners list and more...

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve