It is fact that the Indian outdoor industry needs to be organised in nature. Though there have been many constructed players coming in the business, there is still a long way to go for the industry to earn complete trust and acceptance in marketers’ media plans.
One major reason why outdoor still appears to be of less priority to many marketers is because there is no common currency that determines the return on investments. Keeping these factors in mind, exchange4media Group is coming up with the third edition of its OOH Conference and Advertising Awards. It will be held on the March 22 at Leela Kempinski in Gurgaon.
The conference will focus on covering various issues surrounding outdoor media, the way it is used in marketing plans and the issue of monitoring. It will aim to discuss how global trends are making inroads and how global brands are entering the Indian outdoor landscape, seeing the potential of the Indian consumerist society. It will put forward the strategies, challenges and triumphs outdoor media is facing here.
Industry experts will also talk on how outdoor can become centrestage, what checkpoints are needed to grab the spotlight, are brands content with the array of outdoor solutions, etc.
Global agency stalwarts will speak on the lessons India can learn through the evolution of out of home media and marketing solutions in the APAC region.
Indian outdoor agency heads will showcase unique innovations and customised solutions they have provided, through case studies.
There will be a special session on live monitoring vs. web monitoring. It will have marketers speaking about their experience of using new emerging tools, things that went right and things that back fired in the process. The session will also have discussion around some widely used tools of measurement and will address the long debated question of whether the potential of the medium is being exploited enough to engage audiences through innovative solutions.
Abraham Koshy, Professor of Marketing, IIM Ahmedabad; Adam Hyslop, Regional Planning Director, Kinetic Worldwide; Alok Bharadwaj, Executive Vice President, Canon India; Amitesh Rao, Director Brand and Media, MTS India; Hanneli Slabber, Country Head, South African Tourism; Harjaap Singh Mann, Founder and Managing Director, Proof of Performance Data Services; Ishan Raina, CEO, OOH India Media; Nabendu Bhattacharyya, Founder and Managing Director, Milestone Brandcom; Noomi Mehta, Chairman and MD, Selvel One Group; Pramod Kumar Bhandula, Managing Director, JCDecaux; Pratap Bose, COO, DDB Mudra Group; Rajan Mehta, Founder, Live Media; Rajul Kulshreshtha, Founder Member, xposure; Ritesh Bhatnagar, Head – Brand Strategy & Communication, Aircel; Satish Singh, President, Laqshya Media; Shaswati Saradar, Director General, MRUC; Shripad Kulkarni, Chief Executive Officer, Allied Media; Sudeep Narayan, Marketing and PR Director, Volvo Auto India; Sumeet Pahwa, General Manager – Marketing, Tata Docomo; Sunder Hemrajani, Managing Director, Times OOH; Suresh Balakrishna ,CEO, Lintas Initiative; and Vineet Trakroo, Vice President Marketing, Usha International will speak at the conference.
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