Top Story

e4m_logo.png

Home >> Out-of-home >> Article

Spotlight on Media, Marketing & Monitoring @OOH Awards 2013

19-March-2013
Font Size   16
Spotlight on Media, Marketing & Monitoring @OOH Awards 2013

It is fact that the Indian outdoor industry needs to be organised in nature. Though there have been many constructed players coming in the business, there is still a long way to go for the industry to earn complete trust and acceptance in marketers’ media plans.

One major reason why outdoor still appears to be of less priority to many marketers is because there is no common currency that determines the return on investments. Keeping these factors in mind, exchange4media Group is coming up with the third edition of its OOH Conference and Advertising Awards. It will be held on the March 22 at Leela Kempinski in Gurgaon.

The conference will focus on covering various issues surrounding outdoor media, the way it is used in marketing plans and the issue of monitoring. It will aim to discuss how global trends are making inroads and how global brands are entering the Indian outdoor landscape, seeing the potential of the Indian consumerist society. It will put forward the strategies, challenges and triumphs outdoor media is facing here.

Industry experts will also talk on how outdoor can become centrestage, what checkpoints are needed to grab the spotlight, are brands content with the array of outdoor solutions, etc.

Global agency stalwarts will speak on the lessons India can learn through the evolution of out of home media and marketing solutions in the APAC region.

Indian outdoor agency heads will showcase unique innovations and customised solutions they have provided, through case studies.

There will be a special session on live monitoring vs. web monitoring. It will have marketers speaking about their experience of using new emerging tools, things that went right and things that back fired in the process. The session will also have discussion around some widely used tools of measurement and will address the long debated question of whether the potential of the medium is being exploited enough to engage audiences through innovative solutions. 

Abraham Koshy, Professor of Marketing,  IIM Ahmedabad; Adam Hyslop, Regional Planning Director, Kinetic Worldwide; Alok Bharadwaj, Executive Vice President, Canon India; Amitesh Rao, Director Brand and Media, MTS India; Hanneli Slabber, Country Head, South African Tourism; Harjaap Singh Mann, Founder and Managing Director, Proof of Performance Data Services; Ishan Raina, CEO, OOH India Media; Nabendu Bhattacharyya, Founder and Managing Director, Milestone Brandcom; Noomi Mehta, Chairman and MD, Selvel One Group; Pramod Kumar Bhandula, Managing Director, JCDecaux; Pratap Bose, COO, DDB Mudra Group; Rajan Mehta, Founder, Live Media; Rajul Kulshreshtha, Founder Member, xposure; Ritesh Bhatnagar, Head – Brand Strategy & Communication, Aircel; Satish Singh, President, Laqshya Media; Shaswati Saradar, Director General, MRUC; Shripad Kulkarni, Chief Executive Officer, Allied Media; Sudeep Narayan, Marketing and PR Director, Volvo Auto India; Sumeet Pahwa, General Manager – Marketing, Tata Docomo; Sunder Hemrajani, Managing Director, Times OOH; Suresh Balakrishna ,CEO, Lintas Initiative;  and Vineet Trakroo, Vice President Marketing, Usha International will speak at the conference.

Click Here to know more about the speakers:
 

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

The unveiling of the Pitch Madison Advertising Report 2018 event was held on February 15, 2018. Over the years, the report has become a benchmark in the industry. Here are some pictures from the event...

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing...

Jake Dyson, Chief Engineer and Member of the Dyson board, spoke about the innovations and technology that they plan to bring to India