Top Story


Home >> Out-of-home >> Article

South African Tourism launches #MeetSouthAfrica campaign

Font Size   16
South African Tourism launches #MeetSouthAfrica campaign

To attract more and more Indian travellers to the country, the South African Tourism has unveiled an outdoor advertising campaign, #MeetSouthAfrica, which depicts the unique experiences on offer in the sub-continent.

The campaign outspreads to 14 metro and tier-II cities in India such as Mumbai, Kolkata, Ahmedabad, Delhi, Noida, Gurgaon, Jaipur, Chandigarh and Bengaluru, among others.

In an endeavour to resonate with Indian travellers, the creative executions of the #MeetSouthAfrica campaign has been customised with the use of one-liners in local languages. The eye-catching creatives have been designed and executed by DDB Mudra Max.

The visuals integrate the underlying essence of the campaign through illustrations on adventure, scenic beauty, wildlife and luxury experiences on offer in the Rainbow Nation. The campaign includes media mix, comprising large-format hoardings, bus shelters and ambient media such as malls in strategic locations to further enhance consumer reach.

“Outdoor advertising is one of the strongest mediums of gaining widespread access to the nation’s holiday-seekers. This year, we have customised our outdoor campaign to make it more local by highlighting South Africa’s unique experiences in local languages in a contextual manner,” said Hanneli Slabber, Country Manager, South African Tourism.

She added, “The idea came from the insights that we gathered during our interactions with Indian travellers, who after their visit to South Africa could best express their experiences in their mother tongue. Taking a cue from this, we thought of bringing alive emotions that resonate with our customers at a regional level to draw a stronger connect with potential travellers. We have also added some innovations in our outdoor creative work to demonstrate South Africa’s distinctive, spectacular and high-quality tourism products and experiences that are amongst the world’s finest.”

Slabber further said, “With the evolving preferences of Indian travellers, South Africa is the ideal destination that has something to offer to suit every traveller’s needs. The research undertaken in the Indian market has given us key insights on travellers here and all our tourism products are well-crafted to cater to their discerning demands. Engaging with travel enthusiasts remains our key focus and we hope to build an aspiration in consumers’ mind to not just visit South Africa, but to meet our spectacular country through this magnificent campaign.”




Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...