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Sony, SBI, Amrapali top OOH spenders in Delhi

07-September-2012
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Sony, SBI, Amrapali top OOH spenders in Delhi

According to Proof of Performance Data Services (POPDS), real estate, media, BSFI and education sector invested the most in Delhi during the first fortnight of August 2012.

POPDS monitored 133 routes in Delhi. Real Estate and allied industries category was the most active sector that advertised during this duration. About 37 per cent of the tracked sites were dominated with real estate and allied industries sector, which is two percent higher than the previous month.

Following it was the media and entertainment sector that accounted for 16 per cent visibility on these sites. This is a two per cent higher visibility in outdoor than media and entertainment had in July 2012.

Interestingly, education sector saw a three per cent drop as only nine per cent of the tracked outdoor media had educational advertising. Banking, Financial Services and Insurance (BFSI) contributed to 10 per cent, with consumer electronics four per cent, FMCG seven percent, retailing apparel, fashion and lifestyle seven per cent, automobile and ancillaries four per cent, telecom three per cent and hospitality three per cent.

Real estate yet again dominated the Delhi outdoors. According to POPDS, the top brands of the real estate and allied industries were Amrapali, Anant Raj Group, Krrish Group, Paras Buildtech, Parsvnath, Earth Infrastructure, Supertech Group, Real Craft AVJ Group and Prateek Group.

Media and entertainment was actively present on the outdoor assets of Delhi. Two radio stations, Big FM and Red FM were the radio media brands that actively advertised during this period.

London Olympics 2012 was another event that was promoted majorly through Delhi outdoor media. Ek Tha Tiger promotions were seen on the big billboards of Delhi. Sony, Movies Now, National Duniya, Indian Express, Watch Time Magazine and Spark Big CBS were the other brands of this sector which were active outdoor.

Financial brands were back on Delhi outdoors as compared to the previous month. SBI, Punjab National Bank, Citi Bank, United Bank of India, LIC, Oriental Bank of Commerce, Central Bank of India, India SME Forum, Syndicate Bank and Muthoot Fincorp were the top 10 brands in the BFSI sector.

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