Mumbai’s outdoor has been interesting wrapped with various brand categories every fortnight out of which Media, BSFI and telecom sector consistently created the high volume buzz during since the past three months.
According to Proof of Performance Data Services that allows organisations to plan, monitor and analyse their outdoor campaigns across primes markets Media, BSFI and telecom invested the most in Mumbai during first fortnight of September 2012. It can be observed that in the last three months FMCG and education sectors has show low visibility in Mumbai outdoors.
POPDS monitored 68 routes in Mumbai in the first the fortnight of September 2012. Media and entertainment was the most active sector that advertised during this duration. 26 per cent of the tracked sites were dominated by the media and entertainment sector. In contrast, there was a 6 per cent increase in outdoor presence of media and entertainment sector in August 2012.
Sony Entertainment Television was the highest spender during this period. Other media that were seen active were Colors, SAB TV, Star Gold, TLC and Indian Express. Bolloywood capital in Septmeber had three major releases such as Barfi, Raaz 3, Jeena hai toh thok daal that used outdoor space extensively for its promotions. Bridal Fashion Week 2012 also lit the outdoor mediums high during this period.
Financial brands were seen actively back on Mumbai outdoor as compared to the previous month. Kotak mahindra bank, LIC,Union KBC,HDFC bank, Union Bank of India,Greater Bank, Shriram City Union Finance, Bank of India, Citi Bank and Franklin Templeton Investments were the top brands in the BFSI sector that spent money in Mumbai outdoors.
Telecom was the third highest spender in Mumbai during this period. Around 14 per cent of tracked routes had telecom advertisements, which was 3 per cent less as compared to the previous month. Tata Docomo dominated the outdoor space, while the other top telecom players that used the Mumbai outdoor assets were Vodafone, Reliance communication, Aircel, MTS,Airtel, Loop, Uninor, MTNL, Idea and Tata Indicom.
Real estate and allied brands due to the start of the festive season saw a good visibility pick up on outdoors in Mumbai. Brands that advertised during this period were Lokandwala Infrastructure, Lodha Group, RBIL, The Wadhwa Group, Hiranandani Estate, Oberoi Realty, Binani, Hubtown Viva, Ultratech Cement and Damji Shamji Shah Group.
Personal and health care products such as Sunsilk,Santoor, Dove, Clean & Clear, Mysore Sandal Soap, kohinoor hospital and Bhatia hospital were strongly present in Mumbai outdoor during the tracked period.