Sony India has been on an overdrive this festive season. Based on customer feedback, the electronics major developed ‘new picture settings’, which have been customised as per the likings of Indian customers.
In an effort to market this proposition, Sony rolled out a television campaign, wherein the protagonist, a little boy, playfully captures the moon in a jar and releases it in a festive setting, making the celebrations brighter, more vivid and more fun. In keeping with its tagline: ‘More Bright More Vivid More Joy’, the Sony Bravia ad seeks to show Indians’ preference for brighter displays and sharper contrasts in their televisions. The same has been captured in the outdoor campaign.
The outdoor campaign has a pan India presence. Started in mid-October, the campaign will continue till the end of November. The outdoor mediums include hoardings and shop-front promotions.
Commenting on the campaign initiative, Ryusuke Fukushima, Head - Marketing Communications, Sony India said, “The campaign has been created keeping in mind the flavour and zest of the Indian festive season. The central theme of brightness and vividness has been very well captured in the campaign, which was our main objective.”