Top Story

e4m_logo.png

Home >> Out-of-home >> Article

Six Inches Communications designs OOH campaign for Kingston

16-April-2012
Font Size   16
Share
Six Inches Communications designs OOH campaign for Kingston

Six Inches Communications developed a unique OOH innovation for Kingston in Mumbai. The agency has replicated a pen drive on a large-format outdoor installation at the entrance of Nirmal Lifestyle in Mumbai. The campaign will be active for a period of one month.

The concept of this initiative revolves around the idea of giving users a real-life experience of entering a pen drive. From the exterior, an illusion of people getting into the pen drive is created while the inner walls of the installation will have interesting graphics depicting the benefits of the device.

Elaborating on the execution of the campaign, Pravin Shah, CEO and Managing Director of Six Inches Communications said, “In order to communicate the magnitude of space offered by Kingston pen drives, we opted for the OOH medium as it gives the flexibility to explore innovation in terms of size, shape and experience. The larger than life installation will successfully bring to life some of the key benefits of Kingston pen drive.”

The customers will also witness a painter painting a portrait along with a guitarist strumming a song inside the installation to highlight the idea of bringing the data stored in the pen drive to life whenever required.

Commenting on the campaign focus, Vishal Parekh, Marketing Director, Kingston India said, “We wanted to highlight the fact that though pen drives look small, they are huge storage devices. The campaign conveys the idea that one can carry his/her world in a pen drive – be it music, movies, data, photographs or confidential documents.”

Tags

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India