SIDBI ad biz up for grabs

SIDBI ad biz up for grabs

Author | Pallavi Goorha Kashyup | Friday, Oct 29,2010 8:27 AM

SIDBI ad biz up for grabs

Small Industries Development Bank of India (SIDBI), a principal financial Institution engaged in promotion, financing and development of the MSME sector, has invited applications from accredited advertising agencies for empanelment. The empanelled agencies will be responsible for carrying out publicity campaigns in various media formats. Five agencies would be selected to form a panel to handle the advertising business.

Empanelled agencies shall be responsible for the following broad activities- to assist SIDBI in forming the corporate image building plan and implementing it by devising a calendar of activities; it will help SIDBI in addressing the target audience through devising and implementing an effective communications strategy; it would develop, design, create and release need based advertisement campaigns through various media vehicles, including hoardings, leaflets and other such communication tools; it would also provide services like organising press conferences/meets, annual general meetings, coverage in media for branch opening/product launches/report releases/annual day programmes, preparing press kits, assist in preparing presentation for media/press releases/write-ups, handling requests/letters received by the bank for advertisements, organising one-to-one interviews etc. The empanelled agencies also has to arrange meetings of media personnel with the top management.

To be eligible for empanelment, applicants should be fully accredited to the Indian Newspapers Society (INS), the Advertising Standards Council of India (ASCI) and to Prasar Bharti.

The agencies should have an average annual turnover of at least Rs.15 crore during the last four years. The agencies should have experience in handling advertisement/PR assignments of ten reputed clients including banks/FIs, PSUs, public limited companies, in the last four years. In the past three years, the agencies should have handled at least two accounts of Rs. 1 crore each in each year from a single client from these institutions.

The agencies should have a full fledged set up in Mumbai with fully functional organisational structures in other metros and major commercial centres. Agencies should have specialised and qualified professionals having adequate experience in dealing with advertisements, PR, press relations and media.

The agencies should have minimum five years experience in handling advertisement, PR assignments. Further, the agencies should have handled at least five national level campaigns.

Interested parties can submit their proposals in sealed covers super scribed 'EoI for Advertising Agencies’ to the Chief General Manager (CIB cell), Small Industries Development Bank of India, SME Development Centre, 5th floor, C-11, G block, Bandra Kurla Complex, Bandra (E), Mumbai - 400 051, till 5 pm on November 15, 2010.

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