In what is touted as a first-of-its-kind move, ‘Top Way’, an offshoot unit of Shree Advertising, has bagged the exclusive rights to fully wrap BEST’s fleet of AC king long buses with advertising. This puts Mumbai on par with some of the top cities in the world that currently use state-of-the-art public transport to carry brand messages in a stylish and contemporary fashion, making a huge impact on the audiences.
With this, Shree Advertising, a marketing and outdoor advertising firm, will have access to over 270 BEST buses plying across key routes of Mumbai.
Commenting on this development, Tushar Gogri, Group Head, Shree Advertising & Marketing, said, “We are very excited to have won the full wrap bus advertising rights for BEST. We have been in the OOH business for over a decade now and have always believed that city buses are an effective advertising vehicle. With this new opportunity, we are confident that brands will have much more to gain and this will be a very popular medium with advertisers.”
Harvinder Suri, Head, Top Way, added here, “This is like a dream come true for me. After having worked on this for years, the dream has finally seen reality. Bus back and side panel advertising is still very popular, given the reach and strategic exposure this medium provides. Handle and screens in buses have already caught the fantasy of the advertisers, however, full wrap is an icing on the cake and an idea whose time had come. This will be a win-win proposition for advertisers and BEST alike.”
BEST has been continuously upgrading public transport and has more recently ramped up its fleet with hi-tech AC buses on par with other top cities around the world. A few early takers to board the bus are brands such as Future Generali Insurance Ltd, energy drink provider Cloud 9, and niche real estate developer Lodha Group, among others.
Out of home media in a city like Mumbai has always played an integral part in communicating a brand’s message effectively. The scenario has changed today and specialist media vehicles have made way to reach out to strategic target audiences with focused messaging. The BEST bus has been one such vehicle.
The team will provide an end-to-end hassle free solution to advertisers and brands. Right from art work printing, BEST liaison, creative approvals to RTO permissions, all would be taken care of in the process of putting brands on the fast track.