C3CUBE plans to launch a series of public multimedia projects in the Indian market. The Dilli Dil Se kiosk network was conceived and developed by multimedia producer Raja Choudhury and his digital agency, C3CUBE Multimedia for Coca-Cola India as part of its integrated marketing program to leverage its sponsorship of the Delhi Daredevils during the DLF IPL 2009. This program also included a website, www.DilliDilSe.com, designed by C3CUBE.
Choudhury said, “The future plans are that the company now plans to launch a series of public multimedia projects in the Indian market, including a new tourism, information and entertainment kiosk network for Delhi called the Delhi I-Zone in time for the Commonwealth Games in 2010.”
“Coca-Cola is the one brand which is associated with every generation and every nationality. It houses an enterprising environment for new technologies and experiments. The original idea for the Dilli Dil Se Kiosk campaign was conceived by C3CUBE and was accepted readily by Coca-Cola India,” added Choudhary.
Mansoor Siddiqi, Director-Integrated Marketing Communications at Coca-Cola India said that “The Dilli Dil Se kiosk network was a fresh initiative in the marketing of a brand asset. It enabled local Delhi Daredevils fans to cheer their team on, in an involving and fun manner, and achieved engagement metrics beyond our expectations.”
“This is a first-of-its-kind entertainment kiosk network,” said Choudhury, who has been building award-winning kiosks, websites, videos and TV programs in the US, UK and Indian markets since 1993. “We believe such a network that integrated Web 2.0, flash games, a social network, Bluetooth, video mail, SMS and music over a 2 mbps broadband connection, has not been deployed so far. Coca-Cola India believed in our vision and we were able to make this possible during the IPL.”
C3CUBE and Coca-Cola India were able to attract some key partners to this experiment during the DLF IPL event including McDonald’s, Nirulas, DLF DT Malls, Kwality Group, Pind Baluchis, Zenga Mobile Apps, Waves, INOX cinemas, Vikings Game Zone and Airtel Broadband.