State Bank of India has roped in Global Advertisers to handle its outdoor publicity. Despite tough pitching against the media agencies, Global Advertisers got the deal on the basis of best rates, innovative ideas and widest range of premium inventories.
The agency’s mandate is to promote SIP (Systematic Investment Plan) of SBI pan India, covering 21 cities. To create awareness and increase the number of investor for SBI, Global Advertisers engaged hoardings and bus media at strategic locations in all cities.
“At Global, we conceptualised the campaign keeping in mind the high visibility for the brand and the existing competition level. The campaign aims to help potential investors in SIP by guiding them about the market risks and benefits,” said Sanjeev Gupta, MD, Global Advertisers.
He further said, “We are glad to meet the expectations from our client, being the top brand in banking sector, SBI showed deep faith in our approach. And, the impact of our campaign is out for everyone to look at.”