Top Story

e4m_logo.png

Home >> Out-of-home >> Article

Samsung launches Sambandh Utsav campaign in MP

19-December-2009
Font Size   16
Share
Samsung launches Sambandh Utsav campaign in MP

Percept Out Of Home’s vertical – Percept Rural – is executing a month-long Samsung Sambandh Utsav campaign across the districts of Indore, Bhopal and Jabalpur in Madhya Pradesh. The campaign will continue till January 3, 2010 and will witness three branded vehicles visiting these three districts.

The Samsung Sambandh Utsav campaign has been launched with an objective to create awareness for Samsung’s new series of ‘Marine Phones’ and strengthen Samsung’s association in the Madhya Pradesh market.

As part of this campaign, the promoters will interact with the audiences on an individual basis through interactive games. The games will also revolve around the Samsung phone products and their distinctive features. There will also be live demos of the new Marine phone, which is water resistant. This consumer engagement programme will serve to increase awareness and enforce brand positioning for Samsung.

Commenting on this campaign, Rajesh Amla, Head, Percept Rural, said, “Samsung as a brand is perceived to be consumer friendly in terms of their products, promotional campaigns and pricing. The Samsung Sambandh Utsav is an extension of their vision to connect directly with the consumer. We were given set objectives and had to work around the logistics pertaining to the execution of the campaign within the identified geographical locations.”

“Percept Rural is focussing exclusively on smaller cities, towns and villages as that is the potential mass market that is waiting to be tapped. The rural initiative requires completely different and innovative mediums to communicate with consumers in this space,” continued Amla.

The Samsung Sambandh Utsav is an attempt to create a bond between the customer and the client. The campaign will also felicitate existing Samsung phone patrons, and offer a social status to them by giving them special discounts and extending promotional offers to their family and friends.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO