In a significant development, Ahmedabad-based Sambhaav Group of Publications has won the bid for Gujarat State Road Transport Corporation (GSRTC) buses. Ahmedabad-based Krishna Communications was the incumbent agency handling the OOH account.
Sambhaav faced fierce competition from Krishna Communications but managed to emerge as the winner by bidding just Rs 500 more than Krishna Communications. Sambhaav’s winning bid was Rs 14,77,00,500 against Krishna Communications’ Rs 14,77,00,000, disclosed Sambhaav Group CMD Kiran Vadodaria.
The bidding process started in February 2006 and saw participation by five agencies including Chitra Publicity and Pioneer. Sambhaav will commence work on GSRTC buses from April 15 onwards. The contract, Vadodaria said, is till 2011.
With this win, the company has become the largest player in the Gujarat outdoor space. GSRTC has got 7,900 buses, 1,600 hoardings and 1,400 pick-up stands. Asked on the kind of work that Sambhaav would be doing, Vadodaria said, “Our core work would be to generate better value for the property in the same way as we did in the case of Ashram Road and C.G. Road.”
Ashram Road and C.G. Road are prime roads in Ahmedabad, and Sambhaav has got more than 70 sites and 80 kiosks on these roads.
Vadodaria said, “Gujarat has got an excellent road network. These buses move across the state carrying 25 lakh passengers every day.” He further said that Gujarat as a market is 70 per cent urban. “We have plans to do value additions through innovations,” he added.
Vadodaria informed that there are plans to come up with outdoor sites in Surat, Vadodra and Rajkot in the next financial year. Sambhaav Group is also looking at tying up with an international company for which it is in talks with two to three players. He asserted that such a tie-up would help them in acquiring knowledge of international marketing skills and equip them with the latest technology.