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Reliance Jio scouts for an Outdoor partner

29-January-2016
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Reliance Jio scouts for an Outdoor partner

Reliance Jio(Reliance Jio Infocomm Limited (RJIL), a subsidiary of Reliance Industries Limited (RIL) has called for an Outdoor pitch confirm industry sources.

The multi – agency pitch is currently underway and three agency are in the fray.

 Reliance Jio has been in the news for making its presence felt on social media, since its soft launch two weeks ago creating a curiosity about its formal launch and its offerings through digital media in an interesting manner the brand has taken twitter by storm on a number of occasions . https://twitter.com/NargisFakhri/status/686876313265680385#sthash.PBNCoVqX.dpuf

Jio’s #UnboxingLYF becomes top Twitter trend in 3 countries and 25 cities

#CelebrateJio takes Twitter by storm with 77,000 + conversations in 24 hours - See more at: http://www.exchange4media.com/digital/jio%E2%80%99s-unboxinglyf-becomes-top-twitter-trend-in-3-countries-and-25-cities_63010.html#sthash.PBNCoVqX.dpuf

It will be interesting to see the brands’ new campaigns on Outdoor.

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

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