Top Story


Home >> Out-of-home >> Article

Reliance Cement creates first time OOH impressions

Font Size   16
Reliance Cement creates first time OOH impressions

After changing the face of every sector it has forayed into, the Reliance Group has set its sights on the construction sector. The Group’s latest venture, Reliance Cement Company has rolled out an extensive outdoor promotional activity as part of its marketing campaign.

The outdoor campaign is currently underway in Nagpur and Vibarbha regions, where the product is currently available. The product will be launched in a phased manner and so will the promotional campaigns.

Commenting on the campaign execution, Digvijay Singh, Brand Manager, Reliance Cement said, “We appreciate the value and impact delivered by outdoor for a category like ours. Having said that, we wanted to break through the clutter and required an edge in our communication. We were looking for an experienced partner to deliver this objective with transparency, efficiency and value.”

The outdoor campaign was launched with 365 outdoor units such unipole, bus shelters, kiosks and billboards. There were cement mannequin, pole kiosks in the shape of cement bags, moving cranes lifting cement bags, neons created at select strategic places.

Elaborating on the campaign brief, Monal Kabra, Group Account Director, DDB MudraMax said, “The brief was crystal clear – it was imperative to do some path breaking work. Fortunately for us, the client was equally willing to experiment with innovative concepts and ideas. A plethora of options were presented accordingly. Some of which found favour with the client and flawless execution in record time followed suit. Never before had one seen any players from this industry indulge in this manner and scale.”

“We are glad that Reliance Cement has launched itself in a way that one would vie for and created huge impact across the belt. All-in-all a ubiquitous launch with innovations and sustained visibility proved to be the key ingredients of a successful campaign,” Kabra added.

Campaign Credits:
Aditi Sethi – DGM
Monal Kabra – Group Account Director
Rupadhish Roy – GM
Umakant Pawase – Senior Manager
Kaustubh Pande – DGM


Murthy hinted on a launch of a digital product sometime soon as competition continues to heat up

Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Shruti Singh, a journalist with NDTV for over 20 years, defends the network even as former employees accuse it of axing stories

MRSS India has appointed market research professionals, Madhumita Chattopadhyay as Vice President, Praveen Mettelu as Research Director and R Kumar as Consultant

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company