Reliance Broadcast Network Ltd (RBNL) has announced key appointments for it’s out of home vertical Big Street. Vivek Bagai has been brought in as National Sales Head, while Naveen Saxena has been appointed as Regional Business Head West. Both Bagai and Saxena will report to Ashwin Padmanabhan, Business Head, Big Street.
As part of his new portfolio, Bagai will be responsible for sales and revenue generation for Big Street. He has 17 years of experience in the areas of Business Operations, Sales & Marketing, Customer Relationship Management and Distribution Management. He joins RBNL from Bharti Airtel, where he was General Manager, Sales, for the Lucknow and Gorakhpur zones. He has also had a successful stint in Reliance Infocomm as Cluster Head in West UP and ExxonMobil Lubricants as Regional Manager (East).
Saxena, with 13 years of experience in Marketing and Sales in leadership positions, joins RBNL from Peacock Media Ltd, a leading OOH and multi-platform lifestyle media agency. He will be based in Mumbai to lead the Business Operations for the West Region of Big Street.
Speaking about the key announcements, Ashwin Padmanabhan, Business Head, Big Street, said, “Vivek comes with a rich experience in sales, working with organisations with expanding inventories across geographies, enabling him to drive teams in a synergised fashion to achieve desired results. Naveen will be a huge asset to our business with his excellent track record and deep know-how of the industry. We are confident that they will lead the teams into the new chapter of Big Street’s growth.”
Commenting on his appointment Bagai said, “I am really looking forward to this new assignment and am very excited about joining RBNL. I believe the organisation is on the fast track to success and I would love to be a part of this growth as an active participant. They are looking at new horizons of growth and I hope that through my knowledge and experience, I will be able to contribute to this growth.”
Saxena added here, “It is a great opportunity to work with Big Street and I am thrilled about my new role. I believe I can use my experience for the expansion and growth of the business and look forward to a great innings with the company.”