Top Story


Home >> Out-of-home >> Article

Red FM seeks to be the ‘voice of the common man’

Font Size   16
Red FM seeks to be the ‘voice of the common man’

In a bid to reposition itself as the common man’s voice, Red FM 93.5 has unfurled a series of innovative hoardings raising the issues that affect the common man. The FM channel unveiled their latest hoarding in suburban Mumbai depicting the dazzling clothes hung on the clothesline mirroring the plight of the dance bar girls rendered unemployed by the ban imposed by the Government of Maharashtra and the copy read ‘Anna, where is the work?’

According to Abraham Thomas, COO, Red FM, this was a new way of raising one’s voice and was the voice of the common man. Red FM would mirror the issues and the concerns of the common man, he added.

Thomas further said, “With the new FM regulations, the number of stations around the country is only expected to grow. In such a situation, every channel will have to have its unique positioning. Thus, we will play only popular music and position ourselves as a channel for the masses. Soon you can actually listen to a song and recognise that it is playing on Red FM. And empathy for the common man is the main reason for tuning into the station.”


Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.