Top Story

e4m_logo.png

Home >> Out-of-home >> Article

Red FM seeks to be the ‘voice of the common man’

14-September-2005
Font Size   16
Share
Red FM seeks to be the ‘voice of the common man’

In a bid to reposition itself as the common man’s voice, Red FM 93.5 has unfurled a series of innovative hoardings raising the issues that affect the common man. The FM channel unveiled their latest hoarding in suburban Mumbai depicting the dazzling clothes hung on the clothesline mirroring the plight of the dance bar girls rendered unemployed by the ban imposed by the Government of Maharashtra and the copy read ‘Anna, where is the work?’

According to Abraham Thomas, COO, Red FM, this was a new way of raising one’s voice and was the voice of the common man. Red FM would mirror the issues and the concerns of the common man, he added.

Thomas further said, “With the new FM regulations, the number of stations around the country is only expected to grow. In such a situation, every channel will have to have its unique positioning. Thus, we will play only popular music and position ourselves as a channel for the masses. Soon you can actually listen to a song and recognise that it is playing on Red FM. And empathy for the common man is the main reason for tuning into the station.”

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...