Real Image Media Technologies Pvt Ltd has acquired patent for its media and advertising distribution and tracking system in India and the US, issued by the United States Patent and Trademark Office. This technology is marketed by Real Image under the brand name QMedia.
QMedia will be used for the central control of advertising with local control of feature films and other content through its media and advertisement distribution, tracking and operating system.
With this technology, Real Image envisions the resurgence of cinema advertising and making it an effective medium for advertisers. QMedia technology will be applied across locations on cinema screens, outdoor and indoor signages, and future distributed advertising applications.
Jayendra Pachpakesan, Director, Real Image, said, “This is a significant patent for us as digital technology, both in cinema and signage, is spreading rapidly, and several service providers will feel the need to use this technology, which offers tremendous benefits to advertisers and media buyers. This revolutionary technology makes advertising more customised and accountable now.”
The patented technology is already in use in nearly 300 movie theatres as QCine digital cinema advertising and over 100 screens across shopping malls as QCine digital signage.
On future plans, Jayendra said, “There are already 4,000 digital screens in the US, of which around 1,000 screens will become digital in a year and all of them will have to get the license from us for applying QMedia advertising technology, irrespective of the technology they have used to digitise their theatres. In India, we hope 2,500 theatres will be digitised in a year and a half, which will be using the QMedia technology.”
Commenting on the challenges for the application of this technology, MS Rajagopalan, VP, Real Image, said, “Our biggest challenge for the application of this technology will be educating advertisers and media buyers about the benefits of this technology.”