Top Story


Home >> Out-of-home >> Article

Rakesh Advertising wins Rs 72 crore contract for BEST ads

Font Size   16
Rakesh Advertising wins Rs 72 crore contract for BEST ads

BEST has extended its advertising contract with Andheri-based Rakesh Advertising for three years. The contract entails all advertising on BEST buses plying in the city, which includes side panels, back panels, rooftop, bus interior, etc. The contract is expected to be worth around Rs 72 crore.

A Rakesh Advertising official confirmed the development to us. Under the new ad rates, ad inventory on BEST buses will be charged between Rs 525 (inside cove) going up to Rs 1,21,817 (Double Decker solus).

Transit media is one of the most sought after ad inventories in outdoor advertising. Over the last couple of years, it has been among the fastest growing sections of OOH. The Pitch Madison Media Advertising Outlook report for 2015 said that transit media was one of the key reasons for the outdoor sector growing at 13 per cent last year.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video