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Rakesh Advertising wins Rs 72 crore contract for BEST ads

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Rakesh Advertising wins Rs 72 crore contract for BEST ads

BEST has extended its advertising contract with Andheri-based Rakesh Advertising for three years. The contract entails all advertising on BEST buses plying in the city, which includes side panels, back panels, rooftop, bus interior, etc. The contract is expected to be worth around Rs 72 crore.

A Rakesh Advertising official confirmed the development to us. Under the new ad rates, ad inventory on BEST buses will be charged between Rs 525 (inside cove) going up to Rs 1,21,817 (Double Decker solus).

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The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

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