BEST has extended its advertising contract with Andheri-based Rakesh Advertising for three years. The contract entails all advertising on BEST buses plying in the city, which includes side panels, back panels, rooftop, bus interior, etc. The contract is expected to be worth around Rs 72 crore.
A Rakesh Advertising official confirmed the development to us. Under the new ad rates, ad inventory on BEST buses will be charged between Rs 525 (inside cove) going up to Rs 1,21,817 (Double Decker solus).
Transit media is one of the most sought after ad inventories in outdoor advertising. Over the last couple of years, it has been among the fastest growing sections of OOH. The Pitch Madison Media Advertising Outlook report for 2015 said that transit media was one of the key reasons for the outdoor sector growing at 13 per cent last year.