Rajneesh Bahl has been promoted to the position of Chief Executive Officer of Percept Out Of Home, with effect from June 1, 2013.
As CEO, Percept Out of Home, Bahl will be responsible for driving the marketing initiatives, strategy planning, establishing short- and long-term objectives for the company, ensuring delivery of financial plans, nurturing infrastructure, resources, leadership and processes for delivery of the annual plan, spearheading the Percept OOH team pan-India and also paving the roadmap for the overall businesses for Percept Out Of Home, shared an official release.
He will be personally overseeing the outdoor and rural businesses along with synergising and contributing to the retail initiatives of the company.
Sanjay Pareek, President, Percept Out Of Home said, “The energy which Rajneesh has brought to Percept OOH is infectious and helped outdoor business grow with more than 25 per cent YOY since he has joined. His engagement with employees has helped them to deliver more by focussed efforts in new business development and his relationship with vendor partners has been icing on the cake.”
Bahl joined Percept Out of Home in 2010 as Business Head – Outdoor, and within a span of three years grew the outdoor business of Percept OOH. With a vast experience of over two decades in the advertising, media and communications industry, he brings a wealth of ideas, knowledge and experiences from leading brands across the region to help take Percept Out of Home to the next level, added the release.
“This is a great opportunity to garner the energy of colleagues and trust bestowed on us by our clients to take a giant leap into the future. I am thrilled to take this opportunity head-on and confident to deliver the expectations of my teams and our clients. I want Percept to be recognised as most admired agency for growth through its planning and research capabilities and team members to take leadership roles through engagement and training, said Bahl.
Pareek, the current President, Percept Out of Home, has been elevated to handle a strategic role at Percept, and will undertake the dual role of mentoring Bahl during this transition phase at Percept Out of Home.
Pervinder Singh has been re-designated to the position of Chief Operating Officer – Retail and Idea Studio, Percept Out Of Home. He will continue to drive the strategy and retail marketing initiatives, and ensuring delivery of financial plans, nurturing infrastructure, resources, leadership and processes for delivery of the Percept Out of Home Retail plan.