Top Story

e4m_logo.png

Home >> Out-of-home >> Article

Radio City to feature listeners in outdoor campaigns

30-June-2007
Font Size   16
Share
Radio City to feature listeners in outdoor campaigns

Radio City has announced the launch of its new outdoor campaign with the ‘Fun ki nayi bhasha’ tagline. The station intends to run a contest from June 25 to July 12, 2007, across Mumbai, Delhi, Bangalore, Chennai, Hyderabad and Lucknow. The winners from each station will be featured on a prominent billboard in the respective cities on July 13, 2007.

Interestingly, Radio City had recently launched a slew of marketing initiatives, including a music video and a TV commercial.

Speaking on these initiatives, Rana Barua, National Head – Marketing, Radio City, said, “Our proposition urges listeners to look at the lighter side of life. We have taken idioms, added a fun twist to them and created a fun experience by interpreting them literally to demonstrate a whole new refreshing take on life as we know it. Combined with our brand video, music CD, microsite, on-air initiatives and TVC, our fresh initiatives will further enhance and amplify our communication to our listeners across the length and breadth of the country.”

The outdoor campaign involves visibility through billboards, mobile buses and vans, bus backs and bus shelters. There would be activation at traffics intersections and presence in malls.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

We list a few important stories that you may have missed in the week gone by