Top Story

e4m_logo.png

Home >> Out-of-home >> Article

Radio City to feature listeners in outdoor campaigns

30-June-2007
Font Size   16
Share
Radio City to feature listeners in outdoor campaigns

Radio City has announced the launch of its new outdoor campaign with the ‘Fun ki nayi bhasha’ tagline. The station intends to run a contest from June 25 to July 12, 2007, across Mumbai, Delhi, Bangalore, Chennai, Hyderabad and Lucknow. The winners from each station will be featured on a prominent billboard in the respective cities on July 13, 2007.

Interestingly, Radio City had recently launched a slew of marketing initiatives, including a music video and a TV commercial.

Speaking on these initiatives, Rana Barua, National Head – Marketing, Radio City, said, “Our proposition urges listeners to look at the lighter side of life. We have taken idioms, added a fun twist to them and created a fun experience by interpreting them literally to demonstrate a whole new refreshing take on life as we know it. Combined with our brand video, music CD, microsite, on-air initiatives and TVC, our fresh initiatives will further enhance and amplify our communication to our listeners across the length and breadth of the country.”

The outdoor campaign involves visibility through billboards, mobile buses and vans, bus backs and bus shelters. There would be activation at traffics intersections and presence in malls.

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group