PV Narayanamoorthy, a veteran in the field of media planning and advertising effectiveness, has joined as Director at Proof of Performance Data Services (PoP). He is spearheading the technology-based analytics platform, which PoP has created for measurement methodology and accountability in the outdoor media business. Narayanamoorthy will be the key strategic contact for advising corporates about outdoor spends and how efficacy can be maintained and enhanced in outdoor media utilisation.
Narayanamoorthy has already conceptualised and implemented a metric called ‘The Visibility Index’ for PoP, which makes available critical information related to OOH assets, including hitherto untracked metrics like visibility distance and time for which a particular asset is visible.
Commenting on Narayanamoorthy’s appointment, Harjaap Singh Mann, Founder CEO and Managing Director PoP said, “Moorthy’ is considered an institution in the media planning space, and his prowess is unparalleled and universally acknowledged by peers. We are sure it would be a new chapter of success for PoP. I firmly believe that we, and the industry, will have a lot to learn from him.”
In his career spanning more than 35 years in media and advertising, Narayanamoorthy has worked with several advertising agencies, including Clarion Advertising, Ogilvy Benson & Mather (now Ogilvy & Mather), RK Swamy, Ulka Advertising (now Draftfcb Ulka) and McCann Erickson.
His last assignment was with Carat, where he worked across the Asia Pacific region spanning 13 countries. He was a member of the regional board with responsibility for new business, strategy, tool development, training and research.