Top Story

e4m_logo.png

Home >> Out-of-home >> Article

PSI India to offer international OOH campaign services

18-November-2011
Font Size   16
Share
PSI India to offer international OOH campaign services

PSI India, from the Posterscope Group, the leading global Airports advertising agency, has expanded its services to include International OOH campaigns, beyond just Airports, in line with PSI Worldwide’s strategy and in keeping with the needs of Indian clients going global.

PSI India is the first Agency in country to offer international campaigns on airports and now it offers brands to implement campaign worldwide through a single window in India. PSI will use Posterscope’s worldwide network of over 800+ people to ensure world class campaign across the globe.

Commenting on the new development, Haresh Nayak, Managing Director, Posterscope Group India said, “PSI India under Vinay Goel has done an excellent job and in its new avatar will present the advertiser with a plethora of opportunities. Our market knowledge enables us to give informed, insightful advice on the suitability of media selections, how much they are worth, and how to drive maximum value out of a budget. We use our scale, our relationships with media owners, our leadership in our field and our insight, to ensure that accountability and buying efficiencies are at the heart of what we deliver to our clients.”

Further to this, Liz Jones, Global CEO of PSI, added, “PSI is a world leader in Airports advertising and in International campaigns across all OOH media environments and formats. India is likely to be a leading market in the years to come and because of the tremendous success of Posterscope in India; we launched PSI India for airports. Now that PSI India has been so successful in airports, we feel it’s the right time to expand our service to all global campaigns, across formats, particularly with so many Indian companies now going global.”

 

Tags

Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

Accessible luxury footwear brand Oceedee has launched its digital-first brand campaign to unveil its proposition - Strut Your Quirk

A stylish new global advertising campaign celebrating the art of living well – the ‘Art of Savoir-Vivre’ - brings to life the heart and soul of Belmond and its global travel experiences –a world full...