PrimeOutdoors, a division of Primetime-IP Media Pvt. Ltd, has won the outdoor activities for Tata Teleservices in Himachal Pradesh and MP-Chattisgarh circle. This account was bagged in a multi-agency pitch and the incumbent was RMG David. Earlier last month, Aaren Initiative had bagged the duties for the Tamil Nadu market for Tata Teleservices.
Sharing more on it, Prasad Deshpande, Account Servicing, (TATA Indicom MP Chattisgarh) PrimeOutdoors remarks, “We are glad to see that our strategic inputs, monitoring systems, proprietary planning tools like PIPS, PRISMS and Online Module are helping us win new businesses in the out-of-home solutions market. We are extremely happy to have won this prestigious account. This is an indication that out-of-home market is getting more professional.”
Deshpande further informs that PIPS & PRISMS, the proprietary planning tool of PrimeOutdoors, is the only planning tool currently available in India which lists more than 27,000 out-of-home options in 150 cities, along with different angles of photographs, access maps and a unique rating system and visibility score.
Tata Teleservices is a leading player in the telecom sector and currently operates in over 80 towns. PrimeOutdoors has expanded its operations to handle OOH operations in more than 150 cities and towns for blue-chip clients like Grasim Industries Ltd. (Ultratech Cement), TVS Motors, Sony Ericcson, Hyundai, India - TV, Skol Brewries, to name a few.