PrimeOutdoors, a division of Primetime-IP Media Services (Pvt) Ltd., has retained the out-of-home advertising for UltraTech Cements. The win comes after a multi-agency pitch invited by the cement major.
As part of its campaign, PrimeOutdoors is strategising the out-of-home plans for UltraTech in nine states across the country.
“Every win is very significant and it feels all the better when it comes from existing clients,” said Amit Goyal, National Head - Special Projects, PrimeOutdoors. “This win also outlines the efforts of the servicing team that successfully handled the launch of UltraTech Cements in October 2004.”
In recent months, PrimeOutdoors has also bagged the outdoor business for ESPN STAR Sports. Again, this business was bagged in the multi-agency pitch process. The client appreciated the planning process and the comfort given to them at every stage of the campaign through the agency’s systems and processes.
Commenting on what he thought was working for the brand, Goyal said, “Our proprietary planning tool – PRISMS – has helped us devise customised and city specific plans, while our PIPS module has helped our clients to be in control of their campaigns at any given point. Moreover, the one of its kind advantage of monitoring the campaign online has been really appreciated by all our clients.”
PrimeOutdoors is handling out-of-home campaigns for clients like Tata Indicom, Hyundai, Sony Ericsson, Havell’s, Tata Tea and Airtel among others.