Prime Market Reach has appointed Anil Goyal as VP – Outdoor. Based in Mumbai, he will be in-charge of the national operations.
At Prime Market Reach, an OOH Division of Primetime Group, approach has been to provide greater accountability from the medium. The agency tries to integrate the usage of information, technology and efficient ground-level infrastructure in offices across the country to facilitate quick and scalable implementation of OOH campaigns of any kind nation-wide, shared an official release.
Commenting on the appointment, Amit Goyal, Business Head, Prime Market Reach said, “We are proud Anil Goyal brings on board keen understanding of the entire gamut of the OOH media business as a planner and strategist and we understand his cross-functional skills will be an asset to PMR.”
In the event of outdoor media becoming an important part of a client’s media plan, Anil Goyal has been brought in to expand business footprint and utilize PMR client and vendor relationships to the fullest.
The agency’s clientele includes Hyundai, Metro Shoes, Medimix, Racold, among others.