Top Story

e4m_logo.png

Home >> Out-of-home >> Article

Posterscope India celebrates 3 yrs using tricks of the trade

19-September-2011
Font Size   16
Share
Posterscope India celebrates 3 yrs using tricks of the trade

Posterscope India has embarked on a unique celebration using its trade to mark the completion of three years of its operations in India. To take the celebrations to the next level, Posterscope had, what it called, India’s first ‘Celebration Party on a Billboard’ at Worli, Mumbai, below the iconic new Aegis Media office to highlight the impact and largeness of the OOH medium. The event was a first of its kind and was webcast live on Facebook for Posterscope fans exclusively. The celebration campaign, called ‘Ooh!’, can be seen on 50 to 60 billboards across Mumbai, Delhi and Bangalore and has been created and executed by Posterscope’s in-house creative team.

Commenting on completing three years in India, Haresh Nayak, Managing Director, Posterscope India, said, “We’ve had three great years in India and we have successfully ensured diversity in business presence to attain stability and scale in India. Our presence across traditional OOH, retail, digital OOH, digital retail, airports and international campaigns have helped us in scalable and consistent growth. We would like to thank some of our key clients like Philips, P&G, UB Group, ABD, Renault, Blue Star, Essar, Intel, Bharati AXA, Ray Ban, India Bulls, for helping us reach this scale and position of strength.”

Talking about this unique celebration, Nayak added, “We are a part of this trade, wherein advertising is what we do and out of home is the business we are in. We thought there is nothing better than using our trade for celebration. In the three years what we have done and where we are now is all because of the team. In order to celebrate the team spirit that we have, we created a logo with our entire team on itself. Posterscope went through a rebranding exercise last year. The entire brand identity was redone in London then and the new logo will only be used for celebration of this occasion.”

“Posterscope India is a jewel in Aegis Media India’s crown and Haresh Nayak and his team have proven that there is a great demand for a professional and knowledge-led OOH operation in India,” remarked Ashish Bhasin, Chairman India & CEO South East Asia/ Director Posterscope APAC.

Part of the Aegis Media network, the Posterscope Group today has four independent brands in India – Posterscope, Brandscope, Hyperspace (Retail and Digital) and PSI (Airports & International OOH). Posterscope is present across 25 cities in the country, with a team of 92 people.

Posterscope has launched the world renowned PRISM Suite of tools in India and has customised the tools for the Indian market. The agency has seen around 80 per cent growth year on year and targets to have vertical expansion in the organisation. The agency is also planning for improving its various specialised wings and get in a telecom client on their client’s list, which it has not touched upon earlier. It has also recently appointment four key personal at different verticals and cities to increase the depth of the orgnaisation. The agency in the last 3-4 months has got key clients like Reno, Intel, and Samsonite in their win basket.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...